Advertising

When it comes to advertising there are many different angles one can take. It is important as an advertiser to remember that effective advertisements are successful because they:
• Attract attention
• Arouse interest
• Create desire
• Cause action

Common techniques used when advertising are;
• The Bandwagon Appeal - This is the popularity affect. People want to do it because everybody else is doing it.

• Celebrity Testimonial - This techniques uses celebrities to appeal to people. Thinking that if a celebrity wants it/does it then we should to.

• The Association Principle - This is where the advertiser associates the advertisement with something appealing e.g wealth, success, love or family.

• The Emotional Appeal- This is where the advertiser tries to triger the viewers emotions, using the advertisment to connect to the viewer.

• Repetition-The use of repetition is to make sure the viewer see's the logo or the products name regularly in hope that the viewer does not forget.

• Use of Humour- This makes the add interesting for the viewer. By inserting humour the viewer connects and is more interested in the ad.