Advertising Images

Here are some really good advertisments!




These advertisments are done my LaChapelle studios: http://www.lachapellestudio.com/advertising/



He often does colourful images. His images have a lot of personality and character. He uses techniques such as 'Celebrity Testimonial', 'Association principle' and the 'Bandwagon Appeal'. If you visit his site majority of his advertisements are done for or by celebrities. If not there are a lot of glamorous models. For example if you look at the first picture. Pamela Anderson is naked against a man this is trying to associate the add with males. Trying to get their attention to the add. It is also makes use of her celebrity status as an appeal. The second add is very effective because you are immediately drawn to her lips. This looks incredibly real and slightly makes you cringe because it looks so life like. This add was done for a company called declare yourself so the add is very straight forward with what it's trying to imply. The third add is for loreal, a well known make up company.

The following images focus on jolting your emotions. They are images of abuse, anti-smocking and neglect.







If you look at the girl with bruises on her back you can see that the bruises form a picture of a face. This face looks like the face of scream. This could resemble the feelings she is feeling that could be suppressed. This add makes use of the technique 'emotional appeal'. When a viewer see's and advertisement that resembles an emotional appeal it connects the person to the advertisement. It makes them sympathise with the situation that they see. Emotional appeal can take many different forms; Guilt, Sympathetic, Anger, Sadness



This add uses Humor to attract the viewer. This is a good advertising technique because the viewer can join in with the add. Another common advertising technique is the repetition technique shown in the add below.


As you can see in this add the word stop is used repeatably to attract the viewers attention. All advertising techniques can be used in a wide range of different ways but all can be extremely effective such as the coco- cola ads which make young people think that because the people in the ads are having such a good time that people who drink coke can have a time like that also. A lot of advertisements also have subliminal messages.